Posted by Murray Sye
on Mon, Sep 28, 2015 @ 02:38 PM
Are you blogging for your business?
Are wondering how to get the most out of every piece of content that you publish?
Crafting awesome content isn't easy, so you'll want to maximize everything that you can to ensure that it gets all the attention and recognition that it deserves?
In today's post we'll review 15 effective ways to get your content seen, read and shared. And how about some additional inspiration? Perhaps a library of goodies that you can refer to when things get a little dry?
In today's post we'll give you both.
Refer to these 15 essential elements to help you get the most from every blog you publish. Plus, I've added a collection of blog posts that you can also refer to, so add them to your content marketing arsenal (simply click on the image).
1) Leverage your headline
Before getting too bogged down with the meat-and-potatoes of the content, remember that you'll win or lose about 90% of your target audience with your headline and intro alone. Win them over here and you'll have a much easier job with the rest.
If you're in the midst of a dry-spell, try finding out what pearls of wisdom are floating around the brains of those around you. Co-workers, friends, family, even those with no interest in your niche can offer new and interesting perspective.
If you think visitors are willing to read ream after ream of text until they find something of interest, think again. A few lines is all you've got before they get bored and "click away," so be sure to keep it concise and to the point.
The nature of the news world has always been one of poaching other people's stories and headlines – the key is getting there first and owning it yourself. As such, never underestimate the importance of keeping one finger on the pulse of your niche at all times, sharing anything you hear of interest before it goes stale.
Keep it conversational
English that's over-formal is a big turn-off for most as you quickly feel like you're being lectured, rather than informed. So, be sure to keep the tone always at an appropriately conversational level, without crossing the line into inappropriateness.
Don't oversell it
Your audience already assumes that you think you're great, so there's really no need to keep blowing your own trumpet and going for the hard-sell. If you don't, anything you say will lose its sparkle and be interpreted as pure sales fluff.
With photos, keep it real
If planning to use any images whatsoever to back up your text, don't fall into the habit of using those oh-so easy and readily available stock photos. Sure they look nice, but they don't tell your readers anything about you and what makes you tick.
Guest posts not only allow for new angles and new inspiration, but also show readers that you're welcoming and open – hugely attractive traits. Whether it's a guest blog, a comments section or a simple open-invite to share a few views, you can't go wrong when they're doing the draft for you!
Curate is a steal, or is it
Most of us are plagued by the perpetual demands of content creation. If so, hang tight 'cause I've got good news for you. Not all content you create has to be 100% original! Content 'curation' serves the same purpose as content 'creation': to educate, engage, and attract more readers and customers.
If you struck gold in a big way with an amazing piece of content you wrote a few weeks, months or a year ago, don't go depriving your new and hugely valuable readers of its glory. Instead, repost it for those that haven't already read it – reuse and recycle at all times!
Don't pretend you know what you're talking about if you don't and worse still, don't pretend to like something you hate. You'll be writing crap content that your readers will see straight through – so, stick with what you know.
Do your homework
You don't have to guess what's hot and what's not right now in your niche, you can count on Google for that. Look into plenty of up-to-date statistics and analytics to find what the masses are into and give it to them.
Make it clear, easy and fast for readers to find what they need and where they need to go to find it. There's really no point promising them the world on your home page if they then can't find where to click to move forward. Millions of conversations are lost this way every minute of the day.
Keep 'em separated
Topics with their own landing pages have much better conversion rates than those sqeezed in on other non-dedicated page. As such, it is vital that you give every topic you consider to be of importance its own landing page – this is a great way of conveying its importance to readers.
When it comes to the permanent content on your pages, never include anything that can or will go stale in a matter of weeks. Or in other words, don't make permanent content relevant only to today – make it "evergreen" so it's still as relevant a year from now.
Okay now back to you
If you have additional ideas that will help our readers with their content strategy, don't be shy. Please pass along your suggestions in the comments section below – we'd love to hear from you.
Written by Murray SyeMurray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.