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Google, "find my phone" and other new search features

Posted by Murray Sye

on Fri, May 8, 2015 @ 11:28 AM

Google_is_at_it_again_with_its_ever-improving_search_capabilities


Have you ever misplaced your phone?

Yeah me too.

I misplaced my Visa card just yesterday, but if it had of been my Android, Google would have found it for me by now. Here's what's cool; Google will locate it on a map and even offer to call it for you. Or, simply "send directions" and an interface will appear and tell you exactly where it is and how to get there.

It's just one of the latest features coming from Google.

Google_find_it_for_me

 

Of course you need an Android phone and it needs to be connected to your Google account, but these little added features further demonstrate the evolution and power of Google search.

From its humble beginnings in 1997, few would have predicted the goliath Google has become.

 

Evolution of Google search

Google search is constantly improving, which has enhanced its success.

Back in the beginning, simple Boolean searches were the way to go. Then searches got more sophisticated learning to recognize questions posed and became almost clairvoyant completing the question you were about to ask while you typed it. It's almost as if it knows what you're thinking. And in a way, it does.

Choclolate_cake

Google has also shifted from providing an answer to offering solutions, as well. Today, you can instruct Google to actually do something – albeit something simple, like how to make a chocolate cake.

In addition to "finding your phone" or "sending directions", Google has implemented several other mobile features, such as:

  • Being able to ID a song
  • Set an alarm
  • Create a reminder
  • Find out the weather
  • Find nearby restaurants

And the list goes on. But with every added convenience, we become more dependent as they continue to gather ever-more information about our lives.


Mass information

It's no mystery that Google collects huge amounts of information.

Google is estimated to process over three billion search requests a day – that's a 1.2 trillion per year! Anytime we use Google, we are voluntarily giving up loads of personal information.

Did you know that Google stores all of your previous searches? You can actually download a list of everything you've searched for since your first time on Google.

We don't necessarily think about what's being collected, but all of this information is being analyzed and used. From where we live to what we shop for. Google uses our previous searches to show us more relevant results the next time we search for something.

Google also tailors ads to our searches, so that more pertinent offers and information are directed toward us. And that's where the money is.

Advertising accounts for 90% of Google profits. A bulk of these profits come from AdWords, Google's online advertising service that delivers ads which are useful and relevant to search queries. Marketers obviously appreciate the effectiveness and power of Google.


Our increasing reliance on Google

The more you use Google and its cool new features, the more information it acquires from you and the more personalized and indispensible it becomes. Consumers, particularly on mobile devices, have higher expectations than ever before – they want everything right, and they want everything right now.

pad_thai-1

Craving pad thai or deep dish pizza? Google can help. By selecting 'place and order' in the results, you'll be able to select a third-party delivery service, through which you can order food from the restaurant.

Translate a word? Convert a measurement? Organize your photos. Find the best price on a flight? Google can provide answers for all of this and much more.

Google recognizes that it's a world of "I want-to-know, I want-to-go, I want-to-do, and I want-to-buy," and has capitalized on it to become the search powerhouse that it is today.

 

Why you need to hire an inbound marketing agency

 

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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