How To Build Your Social Media Audience. 6 Easy Ways To Increase Your Following.

Posted by Murray Sye

on Wed, Dec 10, 2014 @ 01:20 PM


So, you've diligently set up the requisite social media accounts expected of businesses today, but does it matter if no one's there to hear your message? 

Social media continues to be an undeniable force. There are now over 2 billion people actively using social media each month. 

Here are 6 ways to get your voice heard above the noise and increase your social media audience.

1) Make a Video

A by-product of the internet age is shrinking attention spans. People want content they can consume quickly. Using short videos on your social media channels can feed this need. 

Today you can make a video relatively cheaply, without any fancy gear. Just keep it real and be sincere. For best results, you should create a campaign and publish your videos regularly. 


Seeing as there are more than one billion unique visits to YouTube each month, it may be the obvious choice to share your video. But don't neglect other social media channels. Instagram is becoming a popular platform to share simple, short videos (under 15 seconds). Bath and Body works found success with a no-frills video (above), which garnered over 15,000 likes. 

And don't forget, you can easily share your video over multiple platforms including Facebook and Twitter. 


2) Create a Slick Infographic

As with videos, infographics have the potential to go viral. They should be eye-catching, with a unique twist. The unexpected will help get your infographic shared. But don't pack them with too much information – especially verbose text or competing images. 


Sure, an in-house designer would be nice, but there are many programs available so that just about anyone can create their own infographics. Sites such as Venngage,, and Piktochart offer free and paid options for making custom infographics. 

So go wild and let your creative side shine, like what Jason Miller of LinkedIn Marketing Solutions did. He borrowed an analogy originally coined by HubSpot's Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for content mix.



3) Document a Publicity Stunt

Publicity stunts seem almost tailor-made for social media – they generate buzz, are easy to share and have a potential to go viral. 

Canadian discount airline, WestJet's elaborate "Christmas Miracle" (below) was one such stunt that enjoyed enormous social media success. WestJet invited passengers to tell Santa what they wanted for Christmas. They then surprised the passengers at their destination by giving them exactly what they had asked for, including a 50-inch TV for one lucky family. 

The polished video was uploaded to YouTube where it got more than 1 million views in less than 48 hours. Before the video, WestJet had 3,700 subscribers, but within three days that number had jumped to over 12,000. 

4) Create your Own Hashtag

The now ubiquitous hashtag trend began with Twitter, but has spilled over to other social media outlets, including Instagram and Facebook. 

By creating your own hashtag you can set yourself up as an authority. Done right they can help build your credibility and get you more social shares

Be sure not to go overboard. More than two or three hashtags can look spammy. 

If you're having trouble coming up with ideas for that perfect hashtag, you can get some motivation with tag research tools, such as

5) Keep it Fun

One of the simplest ways to increase your audience is to provide tantalizing content that keeps them interested.

People like to be entertained, so a little humor can go a long way. Games, trivia contents and simple sweepstakes are also good ways to get people involved. Companies such as Offerpop and Kontest make it easy to organize your contests and giveaways. 


6) Get the Word Out

It's hare to amass a large audience if people don't know where to find you. You probably already have contact with numerous potential followers every day.

Simple steps, such as adding a link to your social media accounts in the signature of your emails, including social icons on your website, and even adding your relevant social media accounts to your business cards can garner new followers.


Now back to you

And once you have an audience, you'll want to keep it. The above-mentioned tips will help you provide captivating content to keep your followers – old and new – happy and interested in what you have to say.

How to get started with inbound marketing


Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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