How to create a perfect post on social media networks

Posted by Murray Sye

on Fri, Feb 20, 2015 @ 01:11 PM


Are you active with social media?

Of course you are. If you're in business, you may be active with a number of social channels. After all, social networks are considered to be a powerful arena for online marketing. But, as Dr. Phil would ask: how's that working for you?

Dividing your time with all the available networks can become counterproductive. So why not consider which social network is most relevant to your business and focus on that one (or two), instead of spreading yourself too thin.

Today's post will help you understand how you can create the "perfect post on social sites" like Facebook, Vine, Twitter, Instagram, Pinterest, Tumblr, and GooglePlus.



Provide information: The most appealing updates are ones that offer something, but don't disclose everything, make fans want to click.

Include images: Posts with images get the highest amount of engagement on Facebook, so make sure to include one when you can. Crop to 800x600px which is the perfect size.

Engage with users: Posts don't just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.

Keep things positive: Positivity breeds engagement and sharing. It will help inspire and excite your users.

Provide a link: If you're going to provide a link, make sure you it so you can track how many people are clicking through from Facebook.

Mobile friendly: Use simple imagery that will be easily seen on mobile devices as 70% of your fans will see posts on their phone.

Be available: Post when the audience is listening not just when your business is open. This will ensure more engagement from users.




Call to action: Give a clear CTA so your readers know what you want them to do.

Punctuation: Don't sacrifice grammar just because you've got 140 characters. Avoid abbreviations and all caps.

Shorten URLs: links generate the most retweets, so shorten all your URLs.

Format: Use questions, facts and figures to engage viewers and drive retweets.

Mentions: Use mentions to prompt influencers to engage with your and then respond.

Retweet: Retweet relevant content for your audience. Don't forget to leave 20 characters, so people can add content.




No human faces: Images with no human faces get shared 23% more often than those with human faces.

Multiple colours: Images with dominant colours (red, dark, green, pink) get 3X the amount of likes and repins.

Light and colour: Images with 50% colour saturation get repined 4X more often that those with 100% and 10X more than black and white images.

Little background: Use a compelling background that doesn't take up more than 40% of your image, otherwise you'll see repins decrease by 50%.

Lots of red: Who would have know? Red or orange images get 2x the amount of repins.

Portrait style: Vertically oriented images perform better than horizontally orientated images. The perfect ratios are 2:3 and 4:5.




Utilise hashtags: Increase your page's reach by adding relevant hashtags to your post, i.e. #infographic. Remember G+ will automatically add a hashtag for key trending topics.

Interact with comments: Google+ doesn't have the most active users/brand fans so when you get comments, extend those conversations.

Trending topics: Get involved with the 'Hot topics' to show your brand is keeping up with real-time events. this will also increase your brand's visibility.

Use images: Using full sized images (800x600px) will make your posts stand out on the page compared to tine images and link thumbnails.

Find communities: Find relevant communities, engage and contribute in them, you'll see an increase in engagement as you all have one thing in common... that community.




Editing: Use other apps, such as Camera+ and Snapseed, to enhance your photos. Once you get used to editing your feed will have a consistent look and feel.

Captions: Use relevant photo captions to grab the attention of people and include questions to drive comments.

Replay: Send notes to people who have liked/commented to drive two-way conversations. Keep the comments to a conversation level rather than pushing sales.

Rule of thirds: Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.

Use #hashtags: There's always some random hashtags that come round once a week or so, so maybe be aware of them if you want loads of engagement.




#Hashtags: Be aware of popular hashtags such as loop and how-to to gain the most engagement, new users normally start at the hashtags.

Infinite loop: Master the infinite loop (a video that'll seamlessly loop forever). To achieve this, your final scene needs to flow back into your original scene.

Be wise: Don't rush creating your Vines! Even though you've only go 6 seconds to play with take your time and execute professionally, don't try and cram too much in. Remember you can't edit clips.

Find your style: People who've stood out on Vine are the ones who have their own style and nailed it. Think about what you love the most and portray it in 6 seconds.

Be still: Buy a tripod. A Vine video with a shaky camera can be annoying and you'll lose the affect you're going for.

Background noise: Possible the hardest element to control but try to keep a steady hand and minimalise the noise of where you're shooting.




Know your post types: You've got 7 options to choose from, make sure it's the right one for the type of content you wish to share.

Know your Tumblr speak: Or at least be aware of it. You don't want to be in the middle of a great conversation and show you have no idea that CRYING doesn't necessarily mean someone is upset.

Tagging: Tumblr uses hashtags like most other platforms – make sure to utilise them so your posts are easy to find.

Follow people: Not only will you be more aware of the latest viral post and what others are talking about, it will also encourage others to follow you.

Choose a good theme: A pretty Tumblr is a successful Tumblr, there are plenty of free themes to choose from when you're first starting. Usually the simpler the theme the nicer it looks.

Like and reblog: this will ensure you are more visible, Tumblr is a very interactive platform – make sure you show some love! (and remember to always reblog, never steal posts!)

Now that you have all the necessary tips to enhance your social media posting, it's now your turn. Try some of these suggestions and if you have some of your own that are not mentioned here, flip them over in the comments section below. We'd love to hear from you.

Curated from an infographic from mycleveragency. 

How to get started with inbound marketing


Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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