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How to drive traffic and boost engagement with inspiring visual content

Posted by Murray Sye

on Fri, Aug 28, 2015 @ 09:30 AM

How_to_drive_traffic_and_boost_engagement_with_inspiring_visual_content

Are you using imagery in your content and social media marketing?

You know, graphics, photos, videos, infographics and more.

If you haven't bought into this strategy, it's time to reconsider.

Producing content has become a key factor in maintaining a successful brand. But you can't expect to cut through the content clutter with just words alone.

So what trumps text?

Visuals.

Visuals to help inform, engage and delight our audience.

Visual marketing can be a huge asset for marketers who want to stimulate online growth and engagement. Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks and conversions. I've included a bunch more interesting stats below the infographic – so don't miss it.

Okay, so maybe you're warming up to this whole "visual marketing" thing. What constitutes visual content? Well Canva has so eloquently created the infographic that I'm sharing with you today.

Here are 10 types of awesome visual content you can create right now to get that attention you and your brand deserve.

10_Types_of_awesome_content

Still need convincing?

Here's a few interesting stats about visual content.

  1. The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text.
  2. Visual content makes up 93% of all human communication.
  3. Your content can generate up to 94% more views if you add compelling visual elements and graphics.
  4. 14% more views can be generated by press releases if they contain photos when published.
  5. You can see 37% increase in engagement from targeted customers if your article is optimized by adding more compelling visual elements.

    59_of_Senior_Execs_prefer

  6. With detailed images, you can get the attention of up to 67% of your targeted audiences.
  7. 40% of users online will provide better and more favorable responses to a particular piece of visual content than other plain and text-based content.
  8. 85% of internet users in the U.S. watch online video.
  9. 26% of the 25 million smartphone users around the world watch online video at least once per day.
  10. Use of visual content in Facebook campaigns generates 65% more engagement after only a month's practice.

 

Back to you

Are you utilizing visual content in your marketing? Let us know how visual vs text based is performing for you. Flip us a comment below. We'd love to hear from you.

Periscope Edition of Fish Where The Fish Are

 

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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