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The secret to getting more Twitter Retweets – Let me count the ways

Posted by Murray Sye

on Wed, May 27, 2015 @ 02:01 PM

The_secret_to_getting_more_retweetslet_me_count_the_ways-1

Are you wondering how to get more retweets?

You know that your exposure increases when someone retweets your posts. It's a sign that your followers are indeed following you and that they find your tweets interesting enough to retweet.

But you already know that!

So what's the secret? Other than the basic things like writing great content or adding Twitter buttons on your website, there has to be a few more advanced tips to get more retweets, right?

Well there are! So, without further ado, let me count the ways – 24 actually.

  1. Use Mentions: The more mentions you include in a tweet, the higher your chances of getting a retweet.
  2. Use Links: Multiple studies have confirmed that using links within your tweets will result in more retweets.
  3. Retweet others: When you're generous with YOUR retweets, those around you will be more likely to reciprocate.
  4. Use hashtags: Tweets with #hashtags receive 2x more engagement than those without hashtags.
  5. Ask for a retweet: Spelling out Retweet will net you better results than using the abbreviation RT?

    ask_for_a_retweet

  6. Place your link carefully: Place the link 90% of the way through your tweet increases the likelihood of getting a retweet.
  7. Optimize your tweet length: 71–100 characters is the optimal length in terms of getting retweets.
  8. Reach other time zones: If you want the opportunity for retweets in other parts of the world, try scheduling tweets to go out while you are away or sleeping.
  9. Don't flurry tweet: Be cautious about posting multiple tweets in one fell swoop, schedule your tweets.
  10. Tweet great content: It goes without saying that if you want retweets, your content nees to be retweetable.

    Tweet_links

  11. Retweet button on your website: Having a retweet button on every page of your site is critical if you want your visitors to retweet your content.
  12. Use pictures: Tweets with pictures receive far more retweets than those without. An average of .404 retweets, compared to .0133 for those without.
  13. Tweet at the optimal times: Tweeting on Sundays will increase your chances of getting retweeted, as will tweeting after work hours.
  14. Inclue a number: Where relevant, use a number or digit within your tweet. Tweets containing numbers get retweeted 17% more often than those without.
  15. Show enthusiasm: While you may not be entirely comfortable using lots of emotion in your tweets, using exclamation marks can actually increase the likelihood of getting retweets!

    Say_new_things-1

  16. Use CAPS: Tweets with a higher ratio of capital letters receive more retweets. I suggest using CAPS to emphasize specific words.
  17. Add pretty much anything to your tweets: Adding extras like hashtags, digits, quotes, videos and photos will get you more retweets.
  18. Don't always talk about you: Focus on delivering value, being useful to your audience and do not make it all about YOU.
  19. Focus on popular content: In order of popularity: news, instructional tweets, entertainment, opininion, products, small talk.
  20. Talk about Twitter: People are more likely to retweet if your post mentions Twitter, as opposed to another social network.

    stop_talking_about_yourself

  21. Say thanks! People appreciate the recognition, so posting a message thanking the people who have reposted your messages goes a long way in building the retweet relationship.
  22. Use most retweeted words:
    you
    twitter
    please
    retweet
    post
    blog
    social
    free
    media
    help
    please RT
    great
    social media
    10
    follow
    how to
    top
    blog post
    check out
    new blog post

    Tweet_about_Twitter-1

  23. Avoid least retweetable words:
    game
    going
    haha
    lol
    but
    watching
    work
    home
    night
    bed
    well
    sleep
    gonna
    hey
    tomorrow
    tired
    some
    back
    bored
    listening
  24. Be social: Respond to direct messages, retweets and interact with others who share content that you find engaging.

Conclusion
Getting retweets is more of a science than an art, so start experimenting today! You'll find that if you leverage the information above, you'll boost the number of retweets you get. So give it a try and happy tweeting.  

Mentions: charts and data, Dan Zarella and Kim Garst

Twitter Edition - Fish Where The Fish Are

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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