Posted by Murray Sye
on Wed, Apr 1, 2015 @ 09:53 AM
Is your business active on Twitter?
Are you finding it a challenge to keep pace with the time it takes to monitor all those tweets?
Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company.
But all of that takes time. Time that you don't have a lot of. In today's article, we're going to help you take advantage of the limited time you have in a day to get the best results on Twitter – in just 20 minutes a day. In order to successfully monitor social media in just 20 minutes a day, you'll need to have a few things prepared in advance. Let's face it, simply logging into your Twitter account can take up half that time already.
So here's your first tip; you may want to consider investing in a tool that helps you track social mentions from leads, opportunities and customers and logs those interactions into your contacts database. Some free social media monitoring tools you might want to check out include: TweetDeck, Google Alerts, Topsy, and Social Mention and of course HubSpot.
Let's look at how you can consolidate and consume the most important information every day.
The great thing about Twitter is that there's a world of possibility out there for things you can search and discover. However, this can also lead to information overload and monitoring in 20 hours a day instead of 20 minutes. You'll have to pick and choose exactly what you want to monitor, and if it's an effective use of your time based on how many mentions that stream gets and if it's useful for your brand.
The following list includes some streams we suggest you start with. These lists could be arranged side by side in TweetDeck or included as immediate email notifications in Social Inbox. No matter which tool you use, make sure you're testing out frequency and usefulness of these lists for yourself. If one list isn't getting much action - nix it and save yourself some time!
Twitter mentions and searches
You or your support team should create streams that specifically monitor:
- Questions or concerns people have about your products or services.
- Conversations your customers and leads are having about your products or services.
- Positive and negative feedback for your products or services.
These are priorities to be monitored on a regular basis. Most likely you are looking for industry tweets, @replies and mentions of your business. Go to twitter.com/search where you can conduct searches for your competitors, industry terms, executives' names, and whatever else may be relevant to your business. If you're feeling ambitious and want something slightly more real-time, use a tool like TweetDeck where you can save searches and react via the tool itself without needing to log into Twitter.
Relevant questions about your company
If someone tweets, "Should I buy X product or its competitor's product?" you want to be ready to respond. If not directly by offering helpful content about your business, perhaps you could point that person to a customer of yours.
Relevant questions about your industry
Being helpful by answering someone's questions is a great way to develop credibility with that person. In the event they need a product or service related to the one(s) your business provides, they might end up coming to you!
Requests for support
If a customer tweets a request for help (either directly to you or perhaps to their network), you should notice that tweet and respond accordingly. Happy customers are essential for the long-term results of your business.
Complaints and feedback
Critics are always out there, and it's important to acknowledge and resolve issues as they come up.
Praise is a wonderful thing to receive! Why not say thank you? Retweet! Save it to your favourites. Send that person a t-shirt! It's wise to appreciate those who appreciated you.
Competitor intel, anyone? Other people are praising, complaining and asking questions about your competitors, too. You should monitor those conversations, if only for the information data.
Now that you know which types of tweets to specifically monitor, you can create your plan accordingly. Keyword searches are an excellent way to filter through the masses of tweets to find the messages you're looking for.
Use a tool that allows you to save keyword searches as a live stream so you won't miss out on what's being said about your brand, your industry and your products. You can do this using a free tool like TweetDeck or a paid tool like HubSpot's Social Inbox, where you can also receive an email when someone matches an important search term you've identified.
In future as you hone your skills, you should also have a system in place to measure your success. After all, you want data to prove the 20 minutes you've invested are paying off, right?
Regardless of your goal: increase traffic, leads, generating customers – no matter what the goal, be sure to monitor your metrics over time. If you decide to begin spending more than just twenty minutes into your social media monitoring efforts, your success should correlate with the additional work you're investing.
Happy tweeting and don't forget to enter our contest. Click the link below.
Image credit by Ryan McGuire
Written by Murray SyeMurray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.