Lessons And Tips For Success With Internet Marketing

Posted by Murray Sye

on Fri, Nov 21, 2014 @ 04:41 PM


I'm a sponge for learning.

I think as a business owner who wants to grow, you have to pay attention to what others in your industry are doing, and learn from those professionals that are getting results.

I adhere to this advice from Tony Robbins, "If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results."

Well, that sounds a little too easy right?

Fortunately the internet is flooded with experienced professionals – successful people – who are willing to share their knowledge and secrets. Follow them on social networks, link with them, listen to their podcasts, read their books, blogs, white papers and ebooks, and attend their events.

You never know what you can learn from their success. Just be a sponge for learning.

Today's curated post is from an article by James Schramko at SuperFastBusiness. Here's a shortened version of his 16 tips for success with internet marketing.


Think differently
Have you read a good book lately? Drop the TV converter and open up to gaining a business owner's viewpoint from reading books written by experts in your industry. As well as reading, you need to implement what you learn.

Take responsibility
Everyone is "reasonable," which means that you are the only one who is holding you back from being who you want to become. So what do you want? Commit to it and start making it happen.

If others with less resources than you can succeed, why can't you? Be prepared to commit long term, despite the challenges. Be inspired by other people's successes as examples of possibility.

No compromise
Desperate people care more about themselves than their customers, and it's easy to detect. When you're not desperate, you can do things because it's the right thing to do.

Continually improve especially in the way you think. Seek to become a perpetual learner, always moving forward.

Do less
A real business is not about exchanging your time for money. Look for the 4% of effort that delivers 64% of results. Do what you want to do, focus on the things where you have a higher impact, and delete, automate or delegate the rest.

Stick to what works
Work with winning strategies and kill the losers. Keep doing the core things that get you the best results.

Give up
When something is clearly not working, don't be afraid to call your losses. It's better to realize early when you're wrong and seek a different tactic.

You don't have to guess what sells. Just see what people want and need and what they are already paying for. The answers are all around you.

A confused mind makes no choice. Keep things easy for your customers, whether it's the options you offer, your sales process or how you present solutions.

Own the racecourse
Have a website you own where you put all your good content. Make it a self-hosted website, on a fast server, with a domain you control. Do not build your business on an external platform like Facebook, LinkedIn or YouTube.

Rich content
Post content that answers questions and solves problems. Put it in multiple formats – video, audio, text and images – and do it reasonably often. Let people know via email and social media when you post new stuff.

Results, not stuff
Less products, more value. It's not about how much stuff you can offer your customers, it's about getting the best results with the least possible action. This is especially true for subscription services.

Build an email database
Your email list is powerful. Set up the right offer, make sure it has value and send it out at the right time. You can automate triggers, abandonment sequences and feedback requests, but keep your newsletters organic.

Don't be taken prisoner by your inbox - unsubscribe. Be the one sending emails rather than reading them. Also syndicate to where people are, on Facebook, Twitter, Pinterest, LinkedIn or YouTube.

Value reach
If you want to make money, create value and put it in front of as many people as possible. 


You are the only person holding you back from being where you want to be. Now take these lessons and go do good!

How to get started with inbound marketing


Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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