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18 Brilliant SEO copywriting secrets that will increase traffic to your website

Posted by Murray Sye

on Thu, Aug 13, 2015 @ 02:45 PM

18_Brilliant_SEO_Copywriting_secrets

Would you like to drive more traffic to your website?

Yup, I'm sure you would. It's on the top of most marketers 'to-do-list."

After all, without a steady stream of traffic to your blog, you miss the opportunity to engage your audience and convert readers into loyal fans.

There are a ton of 'how-to's' and 'best-of's' and "best practices' scattered across the internet offering a boatload of valuable, helpful information. But, this is different. Different enough that I can almost guarantee you the secrets that I'm about to reveal, will be new to you. 

Have I piqued your curiosity?

The following checklist comes courtesy of Backlinko CEO, Brian Dean who shows us how to execute all 18 techniques. "In my opinion, copywriting is the #1 skill that online marketers need to master," claims Dean. SEO is a close second. Learning one or the other is OK. But when you can combine the two skills, you'll be an unstoppable marketing machine. 

I followed Dean's advice and even I was surprised about what happened next!

But here's the best part, all of Dean's techniques are easy to implement, so you can begin using them right away too!


1) Use UDEMY to make your content 2-3x more compelling

  • First, head over to Udemy.com
  • Next, search for a keyword that describes your content's topic. For example, if you were writing about low carb dieting, you'd search for "low carb diet".

Udemy_low_carb

  • Next, pick a course with a lot of reviews. These are courses that lots of people have paid for (and loved)

low_carb_diet-1

  • Check out the curriculum and adapt it into your outline.
Enrollment-1
Once you've found a popular course, scroll down to the "Curriculum" section. Bingo! Now use bits and pieces of the curriculum and include them in your next blog outline.

 

2) Add "Bucket Brigades" to splash bounce rate and boost time on page

Add these words, terms and phrases whenever you need to keep people engaged:

  • Here's the deal:
  • Now:
  • What's the bottom line?
  • You might be wondering:
  • This is crazy:
  • It gets better/worse:
  • But here's the kicker:
  • Want to know the best part?

Average_user_time

Google loves it when readers spend more time on your site. 

 

3) Add these words to your content (and make Google happy)

Google doesn't care how many times you cram a keyword into your article. Instead, it pays close attention to LMI or Latent Semantic Indexing.

  • First, search for that keyword in Google:
  • Then, scan the page for bold words and phrases that aren't your target (Google bolds those terms because it considers them VERY similar to the keyword you just searched for).
  • Finally, sprinkle these bold terms into your content.

LSI_keywords

Let's say you're do a search on laptop repair. See how Google bolds words like "notebook", and "computer repair". Google knows the additional "bolded words" are similar and will display those as well.

 

4) Rank #1 in Google with this SEO Copywriting secret

Anytime you develop or refine a strategy, give it a name. Here's a few examples from Backlinko:

 

5) Stalk forums for the exact words your readers use

  • Search for forums in your niche or forums that cover your topic using this search string: inurl:forum + KEYWORD. This will bring up a bunch of forum threads around your topic.
  • Skim the first few threads that you find. When you see a phrase that seems like a good fit, search for forum + "phrase" in Google.
  • If a lot of results pop up, add those words and phrases to your post.

inurl-

 Vegetable_forums

Use forums to help reveal what words and phrases people are using around your topic.

 

6) Here's how to get more social shares from everything that you publish

  • Find something tweetable in your content. For example, a quote, as statistic or a unique strategy.
  • Next, head over to ClickToTweet.com. Click on "basic link".
  • Turn your actionable tip into a tweet. Then, click on "Generate new link".
  • Grab the link and pop the link into your post wherever you want someone to tweet something.

Screen_Shot_2015-08-12_at_7.20.35_PM

 

7) How to get more search engine traffic... without higher rankings

  • First, make sure you write your own description tag for every important page on your site. If you don't Google will sometimes write funky descriptions for you. 
  • So pop open your SEO plugin of choice. Then, write a unique description tag for each important page on your site.
  • Next, tweak your title and description so that it emphasizes the here and now.

 

8) Hack Amazon to get more traffic to eCommerce product and category pages

  • First, search for a product that you sell on Amazon. For example, let's say you ran an eCommerce site that sold African artifacts. You search for "African artifacts" in Amazon.
  • Don't hit enter! Instead, look at the suggestions that Amazon gives you.
  • Grab one of those keywords and pop it into Google. Check to see if the first page for the long tail keyword is less competitive than the one you're currently targeting.
  • Finally, sprinkly those keywords into your product and category page copy (and in your title and description tags.)

 

9) This simple strategy may change the way you write blog posts

  • Include a benefit in AT LEAST 25% of the subheadings in your next post. When you do –– BAM! –– instantly boost the perceived value of your content.

 

10) Gobble up more long tail traffic with "Title Tag Modifiers"

  • First, find a page on your site that has a short title tag (between 25-40 characters).

title_tag 

  • Add a word or two to your title tag that you think your audience might use when they search for your target keyword. Here are some examples:
    • 2015
    • "How to..."
    • Review
    • Best
    • Fast
    • Checklist
    • Guide
    • Tips
    • Easy
    • Simple

easy

 

11) Skyrocket time on page with the AAP formula

  • First, we have Agree. Start your introduction off with an idea or concept that a Google searcher will agree with.
  • Now that you've got them nodding their head in agreement, it's time for the Promise. The Promise is where you give them a peek into a better world.
  • Finally, hit them with the Preview. Don't beat around the bush. Just tell them exactly what you have in store for them.

 

12) Add more LSI keywords with "searched related to..."

  • First, search for your target keyword in Google.
  • Scroll to the bottom to where it says "searches related to..."
  • Grab any keyword that makes sense for your content and sprinkle them into your post.

LSY_words_Low_carb_

 Grab any of the LSI keywords that make sense and include them in your content. 

 

13) Borrow headline formulas from BuzzFeed and Viralnova

  • Just check out some recent posts on BuzzFeed and ViralNova and adapt them for your blog post titles, infographics and subheadings. 
  • Here are a few templates to get you started:
  • 25 _____That Will Change The Way You _____
  • I _____. And Even I Was Surprised About What Happened Next.
  • This_____ Makes _____ 10x Better.
  • Here Are 11 _____ That _____. And They're Backed By Science.
  • Use These 20 Simple Hacks For More ______. #5 Is Awesome.
  • When You Learn About _____ You'll Never _____ Again.

 

14) This simple strategy stops "serial skimmers"

Technique #1: Quote Boxes. Whenever you quote someone, put that quote in a box.

Screen_Shot_2015-08-13_at_6.13.46_AM

Technique #2: Sidebar Callouts: This is another magazine staple. Whenever you have content that complements your post, put it in a callout box. This is used quite a bit at Backlinko.

Technique #3: Section Banners: This technique is a bit more involved, but it'll make your content look very professional. Just add a custom banner underneath each subheading. You can get these done by hiring a freelance designer on a site like Elance.

 

15) Embed AdWords copy to get more clicks to your organic results

  • First, do a Google search for your target keyword (and closely related keywords)
  • Keep an eye out for any copy that shows up again and again.
  • Embed those words and phrases into your title and description tags.

 

16) Use this to make your content more compelling

  • Sign up for HARO as a source.
  • Next, choose the HARO lists that fit your business.
  • When you get emails from HARO, pay attention to how the journalist phrases the topics you tend to write about. 9 times out of 10, the journalist chooses an angle like this because there's growing interest in that topic. In other words: people are searching for that topic in Google more and more. These are great blog topic ideas.
  • You can also pay attention to the content of the pitch itself. Then include those long tail keywords in your content.

 Haro


17) Embed long tail keywords into your title tag

  • Find super-long tail keywords that you can include in your title tag. 
  • For example, Dean published a post called "White Hat SEO Case Study: 348% More Organic Traffic in 7 Days." His target keyword for that post was "white hat SEO."
  • And he obviously included the keyword "white hat SEO" in the post's title. But he didn't stop there. He realized that the keyword "SEO case study" also go some decent traffic. 
  • So he decided to embed that long tail keyword into the blog title. 
  • Within days he was ranking for "SEO case study." Embed that keyword into your title tag.

 
18) Hack Wikipedia for keywords and topic ideas

  • Head over to Wikipedia and enter a seed keyword.
  • Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics, like the Contents, internal links and "See Also" section.
  • Include those keywords in your content.

 

Enough already, now it's your turn.

I'll bet you're anxious to implement some of Dean's techniques right away! So go grab your keyboard and go for it. Obviously I'm a huge fan of Backlinko and I would like to thank Dean for sharing his secrets with us. 

If you have additional suggestions that have worked for you, please don't be shy. We'd love to hear from you and share them with our readers. 

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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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