Are you in the planning phase of a website redesign?
Would you like some expert advice on what to consider BEFORE you start?
If you're marketing a business, a web redesign is a matter of course. You simply can't expect what you created ten years ago to be relevant and effective today.
While the desire to redesign is usually aesthetic-driven, the outcome must be purpose-driven.
So how do you bridge the two?
That's what we're going to share with you in today's post. But before you do any heavy lifting, consider this:
Start by taking a step back and looking at the big picture. What are you trying to achieve? A strong plan now will make a smooth process along the way. Have a thoughtful strategy session with your team about the pros and cons whenever you're considering a redesign.
If you don't, it could cost you traffic, cost you subscribers, cost you customers.
In your strategy session consider the following advice from author, entrepreneur Neil Patel. Neil's infographic below emphasizes the process of emotional design:
Start with aesthetics - consider typography, colour and layout
Create great content - copy that engages and captures the visitor's attention
Drive action - create the need for your visitor to take action. You have what they're looking for.
If you need help with your website redesign, you may want to consider bringing in some outside talent and integrating them carefully into your team. Or, you can simply hire an experienced inbound marketing agency like WhiteSpace to give you some sound advice.
You can read up on more of that by clicking the image below.