Do you use hashtags in your social media marketing?
Tweets that include hashtags receive 2x more engagement than those without hashtags, yet only 24% of tweets contain hashtags. What's up with that?
Whether you love 'em or hate 'em, they're an integral part of using social media and a tactic that every marketer should adopt. With an overwhelming abundance of content flooding social networks each and every minute, hashtags provide a simple way to search for specific, topical content.
That little pound symbol (#) has created a way for people to create fully custom tags on Facebook, Twitter, Google Plus, Pinterest, Instagram and almost everywhere in between. Hashtags have the potential to be truly valuable, enabling brands to get their goods or services trending and grow their popularity. They allow us to track conversations about our brand and our products, and help us keep an eye on what's going on in our industry.
Here are 6 reasons why hashtags are good for you:
1) Hashtags target a specific audience
Hashtags zero in on those individuals you are specifically targeting. Let's say you're looking to market to people who have a backyard swimming pool, you could use the hashtag #poolcleaners. Then, anyone who is searching social networking sites for conversations around pool cleaners, has the potential to find you.
2) Hashtags assist you in monitoring your reputation
What are people saying about your brand? Hashtags make it easy for you to monitor what people are saying when they talk about you or your brand. If you are not monitoring your hashtags, you're not going to know what's going on. If there are any negative statements or customers who are unhappy with a product or service, you will be able to pick it up and put in some effort to rectify the issue or put the customer at ease. So, keep an eye (or ear) on the conversation.
3) Hashtags allow you to keep an eye on your competition
Just as hashtags enable you to hear what your target audience is saying about your brand, hashtags enable you to monitor your competition. You can check your competitors on social media channels by running a search for hashtags related to their business names or products. You just might find things like, how often they're receiving complaints, how they're responding to them and how you can set yourself apart with your own customer service.
4) Hashtags improves customer service
Hashtags allow you to improve customer service by being available. Tracking your company hashtags allows you to find and respond to comments, complaints and kudos quickly and efficiently. And being available will show that you are reliable and can provide solutions to their specific concerns.
5) Hashtags allows you to promote special events, coupons, contests, deals and more
Create your own hashtag to promote your special event, deals or promotions. Creating a hashtag for a social media conference may go something like #Inbound2015 - for HubSpot's annual inbound marketing conference. This hashtag allows them to easily track conversations related to the conference. Place a hashtag in front of your coupon to attract customers to your offer.
6) Hashtags is your ear to the ground
Hashtags are a powerful way to keep track of what's happening in your brand corner of the world. For example, if you're a writer, you may want to track hashtags like #Books, #WhattaRead, #WritingTips and #AuthorRT. This will give you the advantage of knowing what your colleagues are up to, and the opportunity to participate in the conversation.
So, as you can see, hashtags can be a very powerful and efficient tool for your business. Whether you're looking to grow your business, improve customer relations, track conversations or promote your offers, hashtags should play a big role in your social media strategy.