Why Your Website's Design Is Such A Big Deal [Infographic]

Posted by Murray Sye

on Tue, Nov 18, 2014 @ 04:12 PM

Hello marketers. I have a question for you.

How much emphasis do you place on the overall design of your company's website? 

Mmm, I'll bet that content development, social media, SEO, analytics, et al, take precedent. Am I right?

While there's no disputing the impact valuable content and social participation can have on your business, good web design plays a larger role in your overall marketing success than most people think. 

Neglecting design can actually prove risky as studies show that people judge the credibility of a business based on a snap judgment of what they see first. According to Web Credibility Research from Stanford, 75% of users admit to making judgments about a company's credibility based on their website's design. 

The truth is that the second your website loads (and hopefully it's quick) people are making assumptions about who you are and what they think of you.

First impressions count and here are the details to prove it.

Infographics designed by SuperfastBusiness

Now it's back to you. If you think your website looks a little outdated, and it's time for a makeover, consider these elements while you're still in the planning phase. Remember you only have one (brief) moment to make a great first impression.


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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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