How much emphasis do you place on the overall design of your company's website?
Mmm, I'll bet that content development, social media, SEO, analytics, et al, take precedent. Am I right?
While there's no disputing the impact valuable content and social participation can have on your business, good web design plays a larger role in your overall marketing success than most people think.
Neglecting design can actually prove risky as studies show that people judge the credibility of a business based on a snap judgment of what they seefirst. According to Web Credibility Research from Stanford, 75% of users admit to making judgments about a company's credibility based on their website's design.
The truth is that the second your website loads (and hopefully it's quick) people are making assumptions about who you are and what they think of you.
First impressions count and here are the details to prove it.
Now it's back to you. If you think your website looks a little outdated, and it's time for a makeover, consider these elements while you're still in the planning phase. Remember you only have one (brief) moment to make a great first impression.