Advertising is defined as a form of communication that is intended to persuade an audience to purchase or take some action upon ideas, products or services.
Internet marketing is yet another discipline offering another platform that allows
Internet marketers to expose their products or services to a larger audience than ever before.
The realization of Internet marketing – Historically, prospects relied on traditional marketing methods – the interruption model or outbound marketing as our
HubSpot partners coined – to help with their decision-making. Companies produced great brochures and content. They constructed an impressive booth for trade show. They provided tools for sales teams and more. However the emergence of the
Internet changed all that. Consumers discovered that online shopping was easy and fast and sites like eBay and Amazon exploded. Businesses soon caught on as
marketers turned to the Internet and as connection speeds increased and websites grew more robust, the use of online services exploded.
What’s appealing to organizations about
Internet marketing – is its reach. The Internet has brought media to a global audience. The interactive nature of
Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. There are multiple sides to
Internet marketing. It mostly refers to marketing on the Internet but it also includes marketing via email and wireless media. As an
Internet marketing agency ourselves, we simply combine these under the same discipline of
Internet marketing.
Internet marketing is unique and different to outbound marketing. It ties together creative and technical aspects of the Internet together with creative design, website development, advertising and sales.
Customer engagement through
SEO (search engine optimization) and
SEM (
search engine marketing, banner ads on partnering websites,
email marketing and
social media all falls under the
Internet marketing banner.
Internet marketing has introduced a relatively new trend called social media marketing.
Internet marketers have realized that social networks such as Twitter, Facebook and YouTube are here for the long run and not the short haul.
Social media marketing offers
Internet marketer’s huge pools of ready to be scooped up customers. Facebook alone has over 500-million users (and growing). It guarantees an opportunity to interact with customers and gain a loyal following.