Advertising is defined as a form of communication that is intended to persuade an audience to purchase or take some action upon ideas, products or services. Internet marketing
is yet another discipline offering another platform that allows Internet marketers
to expose their products or services to a larger audience than ever before.
The realization of Internet marketing
– Historically, prospects relied on traditional marketing methods – the interruption model or outbound marketing as our HubSpot partner
s coined – to help with their decision-making. Companies produced great brochures and content. They constructed an impressive booth for trade show. They provided tools for sales teams and more. However the emergence of the Internet
changed all that. Consumers discovered that online shopping was easy and fast and sites like eBay and Amazon exploded. Businesses soon caught on as marketers
turned to the Internet and as connection speeds increased and websites grew more robust, the use of online services exploded.
What’s appealing to organizations about Internet marketing
– is its reach. The Internet has brought media to a global audience. The interactive nature of Internet marketing
in terms of providing instant responses and eliciting responses are the unique qualities of the medium. There are multiple sides to Internet marketing
. It mostly refers to marketing on the Internet but it also includes marketing via email and wireless media. As an Internet marketing
agency ourselves, we simply combine these under the same discipline of Internet marketing
is unique and different to outbound marketing. It ties together creative and technical aspects of the Internet together with creative design, website development, advertising and sales.
Customer engagement through SEO (search engine optimization)
(search engine marketing
, banner ads on partnering websites, email marketing
and social media
all falls under the Internet marketing
has introduced a relatively new trend called social media marketing. Internet marketers
have realized that social networks such as Twitter, Facebook and YouTube are here for the long run and not the short haul. Social media marketing
offers Internet marketer
’s huge pools of ready to be scooped up customers. Facebook alone has over 500-million users (and growing). It guarantees an opportunity to interact with customers and gain a loyal following.