Spreadshirt.com is a website where you can create custom printed, one-off t-shirts,
hoodies or almost any type of apparel (they even do buttons). You can even go as far
as creating your own online store to sell your creations. It’s a great resource for
some unique promotional pieces.
We recently mentioned one of our other whitepapers and had a great response—and
hope that you’ve found it helpful. Here is another of our whitepapers, the Top 5
reasons to include video in your marketing mix. Let us know what you think of it.
We’ve handed out our 5 Keys to a Successful Business Blog whitepaper to a handful
of clients now who have found it very helpful. If you’re looking for some helpful
information about blogging, download our whitepaper from our website.
We’ve had some great weather here in Toronto lately and we can’t help but think about
how Spring is just around the corner, along with Victoria Day weekend here in Canada.
So stock up on some fireworks now—you can even buy them online from Hands
If you’re like us, you’ve started following a lot of people on Twitter and it can be tough
to keep track of who’s tweeting what. We’ve written this blog article full of some tools
that might help you manage your Twitter friends and we hope it’s helpful.
Do you know how much you know? We met with a client the other day who was trying to
grasp blogging and what they might be able to write about. After speaking for a while
they came up with six or seven different ideas and experiences to share. Your knowledge
is valuable, share it.
We were recently introduced (via Twitter) to SEO Tip a Day—they offer daily tips, tricks,
tools and advice about search engine optimization. Check out their site or their Twitter
account, both are great resources!
Be social, network with people, share your personality. Customers don’t want to deal
with a recorded message or a building that doesn’t interact with them—they want to
build a relationship with a person, with you.
If you haven’t already or have been putting it off, start your blog today. Develop your
style and get your personality out there. You can use Wordpress, Blogger, Movable
Type or any of these 40 different free tools to get you started.
It only took us about an hour and a half this morning to go up to our client’s office and
shoot some video for use on their website. With a little preparation you can shoot, edit,
upload and share with ease!
And be sure to check out our Top 5 reasons to include video in your marketing mix.
Happy St. Patrick’s Day to all! Would anyone be able to help us figure out where the
tradition of wearing green on this day began?
Don’t procrastinate or spend too much time thinking about what you can do to get
involved and grow your business online—just start doing it. Create a blog. Start a
Twitter account. Join Facebook. The best way to learn and become comfortable
with it is to just go ahead and do it!
When integrating SEO keywords into the context and content of your website, don’t just
write a long list of keywords or replace every generic term with a keyword phrase. Make
sure the keywords flow within the copy and if you have more than one keyword phrase
to touch on, give it it’s own section. You want your website to be engaging and interesting
for your audience.
Check out this article about some common mistakes when writing with keywords for
some great tips.
If you want to get involved in Social Media and want to see some long-term rewards, a
great rule of thumb to follow is LISTEN. Listen to: what others are saying; what their
problems are; what they want to find out and know; what they are sharing—then you
can begin to build relationships by communicating and sharing solutions. Getting
involved in Social Media is not about selling your products or services.
Logorama—the Oscar-winning, best animated short by Autour de Minuit—is a super-
creative short film. Pretty much everything, from the buildings, to the cars and the
characters are comprised of logos. It’s pretty awesome and we suggest you watch it.
(Keep in mind there’s some mature language)
Companies are searching for solutions to their problems, so make sure that you are
providing these solutions and answering their questions rather than putting up content
that is unimportant for them—it’s about creating value!
Social Media makes up the largest focus group in the world—websites where people can
rate and comment on places, products and articles, inform and influence anyone who reads
them. The power of Social Media is growing and we’re all a part of it.
If you haven’t seen The Hurt Locker, you definitely should—especially since it won Academy
Awards for Best Director, Best Picture, and four other categories last night.
And for a laugh, check out the 10 funniest tweets during the Oscars broadcast.
Some (or maybe even all) Social Media channels might not be a good fit for you or your
business depending on your audience, or the people you want to reach. You need to
research and look at whether your audience is online, where they are online, and what
the best channels to reach them are. Twitter, Facebook, LinkedIn—while they’re all
great resources (when used the right way), they may not be right for you.
Social Media and Social Networking require long-term commitment from you to educate
and nurture your followers, friends and customers. It’s about giving, not selling.
It’s not about how many followers or friends you have. It’s about networking and nurturing.
Get your name out there and share information with people!
We mentioned how the Internet and Social Media channels now create the largest focus
group in the world—you need to realize that customers are no longer passive consumers,
but active participants.
It only makes sense that the content up on your website should be useful and informative
for your audience. Give them what they are looking for—provide them with solutions
to their problems.