When redesigning and/or refreshing your website, make sure you don’t get rid of all of
the content on your site—especially the content that is working for you in terms of SEO.
You want to ensure that your ‘new’ website will still be bringing in traffic and maintaining
it’s rank for important keywords and phrases, and not have to start over from scratch.
For those of you who out there who fly often, you’ve probably noticed how you now end
up having to pay for things that used to be included for free—carry-on bags, or in-flight
food/drinks. Well Horizon Air (by Alaskan Air) seems to be bucking that trend by delivering
free meals. They’ve partnered with Air Advertainment to distribute branded snack boxes
that contain the in-flight meals and snacks. I’ll take a free meal, however, who knows
how intrusive advertising will become up in the air.
While the data that your analytics software provides about your website traffic is definitely
helpful, you can probably be getting even more information from visitors to your website.
Check out Mashable’s 5 Ways To Turn Your Traffic Into Valuable User Data article—polls,
surveys and feedback forums are some different ways you can get instant user feedback
to the questions you want to answer.
We came across the Best Illusions of the Year and thought they were really interesting.
Check them out for yourself, and see if you can figure out how the illusion that won first
We came across a really cool ‘Web Trends Map’ today—showing who the most
influential people on Twitter are. Can you guess who’s at the top of the list?
Check it out for yourself here.
We recently wrote a blog article about some strategies to follow when designing the
homepage on your website—it’s not about how much information you put on it, it’s
about how that information is presented.
Google is celebrating the 30th anniversary of Pac-Man today by adding a playable logo
to their website. So if you’re looking for something to do this Friday afternoon, go to
Google and play some Pac-Man.
Yesterday at their I/O conference Google announced their plans to launch a Chrome
Web Store. The store will allow you to download browser-based web apps, as well as
games like LEGO Star Wars, Plants vs. Zombies, etc. to be played in any browser. It
looks like Apple has some competition…
We’ve recently created WhiteSpace’s Facebook Fan Page, and for those of you with a
Facebook account, we found a great article from Mashable: HOW TO: Get Notified When
Someone Hacks Your Facebook.
If you haven’t used Google Insights when researching keywords for your websites, check
it out. Based on the keywords or terms you choose, Insights will provide you with the
trending information about those terms—frequency of their being searched over time,
where people are searching from geographically and what the top searched phrases
were over a period of time. If you need some trending blog ideas, Google Insights is an
excellent resource to help generate some ideas.
We’ve just finished setting up our WhiteSpace Facebook fan page, check us out here…
and as always, you can follow us on Twitter: @wearewhitespace.
Sometimes our clients may be hesitant to be bold with colour when we’re designing
their website or marketing pieces. Well, when used right, colour can really pay off on
your site, business card, even in your office. The Cool Hunter’s blog article, The Power
of Color speaks about how we’re seeing an increase of the use of colour in design, and
from what we can see in the examples shown, people are doing amazing things with
their use of colour.
We’ve recently launched a new website for one of our clients, Home Corp Services Inc.
They provide solutions and services for homebuilders, homeowners and municipalities,
and they’ve got a very interesting product in HOME-STAT™, a programmable thermostat
that will save you money.
This might be one of the coolest things we’ve seen this year (so far)—GE’s Smart Grid
Augmented Reality produces a digital hologram with a piece of paper and a webcam.
You have to try this for yourself right now.
When a company partners with a marketing agency—like WhiteSpace, for example—
they do so to utilize the agency’s knowledge and expertise. But for that company to
achieve their goals, short or long-term, they’ll also have deliverables—blog articles,
social media interaction, etc. That’s what makes for a win-win situation.
Banksy’s film Exit Through the Gift Shop opened in Toronto this past weekend. I was able
to see it and if it’s playing in your city, I suggest you do the same. Also, it’s interesting
to note that a few Banksy-like pieces have popped up in Toronto over the past few days—
he is, after all, supposed to be in town for the launch of his film.
If you don’t already know, Iron Man is in theatres today. I was lucky enough to see it
last night, but if you’re a fan of comic book movies and you’re going to see it soon, be
sure to stay right until the end of the credits.
We all know that there are a lot of great blogs out there, take Seth Godin for instance.
We’re wondering who your favourite bloggers and twitterers are?
Yotel pods have popped up at Gatwick and Heathrow airports in London and Schiphol
Airport in Amsterdam. These self-contained mini hotel rooms are equipped with a bed,
table, HD TV and Wi-Fi. They’re pretty cool—check out their site for more information.
We all know that SEO (search engine optimization) and SMO (social media optimization)
are important when it comes to inbound marketing, but you also need to know where
your audience and/or customers are—Facebook, Twitter, LinkedIn, blogging channels,
etc. If you’re not reaching your audience through these different channels, then you’re
not going to achieve your long-term goals.