Social media emerging as a top marketing channel

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Social media emerging as a top marketing channel

Posted on Wed, Nov 24, 2010

BCS research found that 79.2 per cent of social media-using survey respondents help friends or family members make decisions about product purchases, compared with 47.6 per cent of non-contributors.

Eileen Brown, the social media expert, commented that customers have become "the new marketers" who drive the conversation about our brands online.

"Having a social media plan in place helps businesses to effectively connect with their customers," she said.

Tags: marketing, Social media, marketing channel, customers, new marketers

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