on Oct 12, 2010 3:09:00 PM
With Internet and social media, millions of people are talking about brands through multiple channels like Blogs, Twitter, Facebook etc. Additional buzz can be created by a single consumer‘s product experience, and many other triggers, even scandals and sometimes these exposures count more than traditional advertising.
Marketers wonder: How much would it cost to attract the same media exposure through traditional advertising?
The Answers are here: The General Sentiment Media Value Report calculates the dollar value of the buzz, content and conversation online. So what brand do you think gets the most value and impact?
According to the Media Value report by General Sentiment, Apple is ahead of Google with $1,489,568 – it seems that Apple continued to dominate with tons of attention on the iPhone 4’s antenna, Ping and the new iPod !