Impact of media value – Apple vs. Google (and other brands) –

Posted by Andrea Campo

on Oct 12, 2010 3:09:00 PM

With Internet and social media, millions of people are talking about brands through multiple channels like Blogs, Twitter, Facebook etc. Additional buzz can be created by a single consumer‘s product experience, and many other triggers, even scandals and sometimes these exposures count more than traditional advertising.

Marketers wonder: How much would it cost to attract the same media exposure through traditional advertising?

The Answers are here: The General Sentiment Media Value Report calculates the dollar value of the buzz, content and conversation online. So what brand do you think gets the most value and impact?

According to the Media Value report by General Sentiment, Apple is ahead of Google with $1,489,568 – it seems that Apple continued to dominate with tons of attention on the iPhone 4’s antenna, Ping and the new iPod !

Silicon Valley and the Internet facing lawsuit

Posted by Andrea Campo

on Aug 30, 2010 10:44:00 AM

Paul Allen, one of the co-founders of Microsoft is suing the top 11 tech companies, such as Apple, Google, Facebook and ebay.

He claims they have used his patents and technology he created a decade ago mostly for e-commerce sites.

According to The Wall Street Journal, the four patents named in the suit, include technology ideas such us pop-up stock quotes on a website, suggestions for related articles you might be interested in, based on what you’re currently reading and videos along the side of your screen.

Read more

Your bicycle just got 'smarter'

Posted by Andrea Campo

on Aug 10, 2010 4:45:00 PM

On August 5, Apple filed a patent that will turn your bike into a smart bike, allowing you to communicate with other cyclists while monitoring your speed, position, heart rate, power, etc. easily right from your iPhone or iTouch.

Click here to read full article

Don’t bring your iPad to Israel!

Posted by Peter Nun

on Apr 15, 2010 4:09:00 PM

Apparently Israel has banned all imports of the Apple iPad, a ban that even applies to
tourists entering the country. Very odd. Check out this article for more info.

Here’s What We Thought of the Apple iPad

Posted by Murray Sye

on Jan 28, 2010 8:47:00 AM

If you haven’t seen it already, here’s Apple’s video for their iPad.
Let us know what you think…

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