Web Design Toronto | Internet Marketing | Inbound Marketing | Certified Hubspot Partner | Social Media Marketing | Online Marketing Strategies | Business Blog
Lifestyles Plus Case Study

“I’m a small business owner. I know I need help with my marketing, but I’m not sure I can afford to work with you.”

Get Your Free Marketing Consultation

You’re not alone, we’ve heard this before.

We work with many other companies who’ve wrestled with the same dilemma—lack of time, resources and marketing funds.

Here’s the good news. We tailor a marketing plan and budget that’s affordable for your business.

Large or small, it doesn’t matter. Our goal is to make it work for you. To see your business succeed.

Ask for a FREE consultation now

CASE STUDY:
LIFESTYLES PLUS

Lifestyles Plus is a leading concierge, event planning and gift basket agency recognized for their personalized, one-of-a-kind gift experiences and celebrated events. Located in Toronto, Canada, Lifestyles Plus gift baskets are delivered and enjoyed throughout the world.
www.lifestylesplus.ca

Listen to: Lin Cullen, President of Lifestyles Plus

Achievements:
In LESS than 80 days we:

  • Increased website traffic by 40%
  • Acquired 18 new qualified leads
  • Acquired 8 new online customers

Challenge:
Lacking in page rank, little to no traffic, non-existent leads—customer base was through existing clients with a lack of new revenue.

Goal:
Relaunch the company website as a viable business tool. Generate increased traffic, provide quality leads, convert leads into customers and sales. Achieve increased revenues and company growth.

What we did:
Crafted a new identity with a warm and inviting new logo. Integrated environmental consciousness and pleasing colours throughout all communications and packaging pieces—including the website.

Lifestyles Plus

Employed an integrated Inbound Marketing strategy:
Analysed their existing website and marketing efforts to date. Redesigned and rewrote the website employing marketing and inbound techniques—including:

  • content rewrite providing a new strategy
  • developed keyword strategy
  • optimized website and blog posts
  • website grew to 162 pages from original 18 pages
  • monitor, seasonal and timely updates
  • crafted new web design and structure using a web CMS base for easy updates
  • established an ongoing blog
  • developed landing pages
  • developed compelling offers
  • established a Facebook Fan Page
  • established a Flickr profile
  • established a LinkedIn profile
  • video production with YouTube integration

Achievements—in less than 80 days:

  • an overall increase in online traffic—up 40%
  • acquired 18 new qualified leads
  • acquired 8 new online customers
  • sales were made online without an eCommerce site
  • profits are up
  • cost per sale is down

Articles

Small Canadian agency becomes HubSpot Certified Partner
Business Marketing Toronto
The Business of Email Marketing
Graphic Design for the Web
Internet Marketing
What shapes website design in Toronto
Understanding Social Media Marketing
Internet marketing and search engines