Lifestyles Plus is a leading concierge, event planning and gift basket agency recognized for their personalized, one-of-a-kind gift experiences and celebrated events. Located in Toronto, Canada, Lifestyles Plus gift baskets are delivered and enjoyed throughout the world.
Listen to: Lin Cullen, President of Lifestyles Plus
Lacking in page rank, little to no traffic, non-existent leads—customer base was through existing clients with a lack of new revenue.
Relaunch the company website as a viable business tool. Generate increased traffic, provide quality leads, convert leads into customers and sales. Achieve increased revenues and company growth.
What we did:
Crafted a new identity with a warm and inviting new logo. Integrated environmental consciousness and pleasing colours throughout all communications and packaging pieces—including the website.
Employed an integrated Inbound Marketing strategy:
Analysed their existing website and marketing efforts to date. Redesigned and rewrote the website employing marketing and inbound techniques—including:
- content rewrite providing a new strategy
- developed keyword strategy
- optimized website and blog posts
- website grew to 162 pages from original 18 pages
- monitor, seasonal and timely updates
- crafted new web design and structure using a web CMS base for easy updates
- established an ongoing blog
- developed landing pages
- developed compelling offers
- established a Facebook Fan Page
- established a Flickr profile
- established a LinkedIn profile
- video production with YouTube integration
Achievements—in less than 80 days:
- an overall increase in online traffic—up 40%
- acquired 18 new qualified leads
- acquired 8 new online customers
- sales were made online without an eCommerce site
- profits are up
- cost per sale is down