According to studies conducted by Forrester Research and Georgia Tech’s GVU Centre-User Surveys, 80% of all online transactions begin with a keyword search. So it’s no wonder that the #1 reason to implement an internet marketing strategy is to be found. We call that Find-ability™.
Do you know what your Find-ability™ factor is? Today, consumers are going to the internet to start their purchasing process. In order to remain competitive, businesses need to utilize tools, strategies and techniques in order to get found by the customers searching online for their products and services.
Paid and Organic—what’s the difference?
There are two kinds of search results: paid results and organic (or natural) results. Getting found organically is best. Paid results are those listings that require a fee for the search engines to list a website for particular keywords. Organic results are gathered by search engines’s web crawlers and ranked according to relevance to search terms. Ranking in the organic search results is better not only because it is FREE, but research shows that people click on the organic results 75% of the time and paid results only 25% of the time.
We optimize and target:
Optimizing your company’s Find-ability™ on the internet is no small challenge even for professionals who specialize in search engine optimization (SEO). Mastering the complexities of SEO is time consuming—time that most businesses owners simply don’t have. That’s where we can help.
We create and optimize your keyword list leveraging our leading-edge keyword search tools and identify high-volume, relevant, attainable keywords to use to help optimize your website.
We focus on your inbound marketing so you can stay focused on your business and customer mindshare. We create a synergistic marketing power by integrating strategy with technology and a proprietary business model that distinguishes WhiteSpace.
We implement a proven system that will help your company get found by qualified prospects. We implement an arsenal of tools and tactics towards a common goal of driving ultimate revenue and profit growth.
Leverage our creative resources, software, strategies and methodologies.
Learn more about our complete inbound marketing services here.