Despite the challenges many companies face today, businesses are thriving in this complex environment by implementing a business model that applies a series of proven steps, concepts and tools to help companies succeed in these uncertain times. We know it as Inbound Marketing.
Inbound marketing is a set of marketing strategies and techniques focused on ‘pulling’ relevant prospects and customers towards a business and its products.
Inbound marketing is becoming widely accepted because it compliments the way buyers make purchasing decisions today—using the internet and related media to learn about the products and services that best meet their needs.
Inbound marketers offer their audiences useful information, tools and resources to attract these people to their sites, while also interacting and developing relationships with customers on the web. Inbound marketing tools include blogging, content publishing, search engine optimization, social media and social networks.
Inbound marketing contrasts traditional ‘outbound’ marketing, in which businesses push their messages at customers. With techniques that include direct mail, telemarketing and trade shows, TV, radio and newspaper advertising, outbound marketing has become less effective over time as buyers have behaviourally and technologically tuned these interruptive campaigns out.