There’s a major trend impacting businesses today. In times of constant change, trust becomes the new currency of business. Who do customers trust? Unfortunately, most don’t trust companies. A global study on consumer trust found that people trust friends over businesses.
Nearly half of the study participants trust suggestions from friends, while only 27% believe what’s on a company’s website and a mere 18% what’s in a company brochure.
The new consumer:
What we need to realize is that consumers still want to learn about the best products and services for their needs. The key is they want to find this information on their own, specifically through social media channels like blogging, Twitter and Facebook to name only a few. This is where technology has created new opportunities for your business, to really truly connect and serve customers in a way you never could before. The strength of social media and the impact that it can make on a company can’t be ignored.
Get involved NOW:
It’s not enough today to simply have a great product or a great service, you have to get people engaged. You have to add value and you have to be able to integrate people and utilize the social media tools that are available for connecting yourself to consumers.
There is a trend as reported by Hubspot; businesses are undoubtedly spending more money and time on inbound marketing techniques—such as blogging and social media to generate sales leads. Many believe this trend will continue for years to come, as buyers shift more of their time to the digital mediums that inbound marketing primarily targets.
Social media tools like blogging, are far less expensive than traditional advertising. A blog is far less expensive to build and maintain than a traditional static website. Blogging is a fantastic money saving tool. Blogging gives you a place to create your place in the marketplace. It’s where you have the opportunity to demonstrate your expertise, to give your audience a chance to get to know, then like and finally trust you. And it’s where you share the valuable useful content that makes their lives better.
What can blogging do for your business?
Download our whitepaper “Top 10 reasons your business needs to start blogging now.”
- Drive traffic
- Get found
- Create leads
- Get closer to your customers
- Be a thought leader, inform and educate
- Motivate your audience to take action
- Recruit talent
- Nurture leads
- Build PR—share company information
When your readers like and trust you, they start to take action. They subscribe to get updates, they trade their email address for a free report and when you do have something to offer like a product or a service they are much more likely to buy because they have gotten to know you through the blog.