If you play a part in the drive to achieve sales and marketing results for your company, you know you’re faced with challenges and opportunities that are historically unprecedented in terms of being found online and then motivating your prospects or customers to support your brand. The internet has changed the dynamics of the business world—consumers are more empowered, more selective and more bombarded with competing demands for time and attention more than ever before.
Success is within reach:
This has led to the emergence of a powerful set of online marketing tools and software that’s ‘proprietary’ to WhiteSpace. This technology has created brand new opportunities to drive more traffic to your website, capture visitors as qualified leads and convert more of those leads into customers.
We leverage these ‘inbound’ marketing techniques and tools that produce results, in a fiscally intelligent way so businesses like yours can truly transform. Inbound marketers offer their audiences useful information, tools and resources to attract these people to their site, while also interacting and developing relationships with customers on the web. Inbound marketing tools include blogging, content publishing, search engine optimization, social media and social networks.
Strategic tools:
CMS system – Update your website quickly with our easy-to-use content management system (CMS). The CMS is simple, requiring no IT intervention to update content. Your site is hosted with us—so we manage and update your site on a regular and timely basis.
Business blogging – We integrate as many blogs as you want on your website—with blog optimization tools that help you create remarkable content that gets your business found online.
Keyword grader – Track and identify high volume, relevant, attainable keywords to use when optimizing your site.
Website grader – We compare your web presence to your competitors—we call that your Find-ability™ factor. Learn which levers can help improve your search rankings to increase high quality traffic.
Link grader – Track your website’s inbound links and identify opportunities to improve link quality and build new links.
Page grader – Search engine optimization (SEO) analysis to help optimize every page of your site.
Social media – Save time by managing social media conversations united into one dashboard. This allows us to follow and discuss your industry and relevant business topics with potential prospects, partners and experts, in turn creating inbound traffic to your site.
Lead tracking – Track a lead’s path through your site, capturing intelligence about them to help qualify your leads and close more sales.
Prospect tracking – Proactively find prospects by monitoring the pages and blog articles visitors have viewed. See how many times they have returned and which geographic locations or company IP addresses they come from.
Lead nurturing – Save valuable sales and marketing time while helping boost sales conversion rates by sending customized emails or multi-step email campaigns.
Lead visit notifications – Reach hard to connect prospects with timely email notifications that tell you when your best leads are visiting your website so sales can speak with prospects when they are most attentive to your message.
Marketing analytics – Understand the effects of marketing activities on traffic, leads and sales. Reporting and ROI analysis that helps you make decisions about where to invest your marketing efforts. Drill down to individual lead or campaign granularity or summarize it all in executive ready dashboards and overviews.
Business blog analytics – Rich business-focused blog analytics make it easy to assess the impact of your blog so you can understand which topics or authors resonate most with your audience. Optimize your blog to get found and syndicated more often.