2013 is here - it’s a new economy and old marketing strategies are dead.
Previous methods of broadcasting a generic message to the masses has been replaced with laser-focused marketing efforts. Buyers are savvy. The economy is slowly picking up but the commercial landscape has changed dramatically, and the constant we know as ‘change’ is fast.
Underpinning these challenges is evolving technology that’s altering the way consumers and businesses make decisions. The web has crushed the predictable business models that for years we’ve entrusted. All of a sudden, consumers have unbridled access to information—and a large pool of new resources. Sales and marketing processes have fundamentally shifted as your customer has gravitated to the internet for answers.
When you consider that the web enables consumers to search the entire planet, how smart do businesses have to be to acquire and keep new customers? The Answer—smarter than their global competitors, who come in sizes small, medium and large!
If you’re like the majority of business owners today, your website probably isn’t delivering up to its potential. Or, you simply don’t know whether it is or not because you don’t know how performance is measured.
Either way you’re not alone.
It’s been our experience that most small business owners—and this probably includes you—are simply too focused on delivering customer mindshare to worry about your internet and marketing strategies in general. How does anyone run a business and master the complexities of this ultra-noisy new age marketing landscape when simply keeping up requires performing an overwhelming number of tasks that require time most business owners can’t afford. What do you do?
You partner with us.